Description
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SO WHAT is a fitting nickname for South Waterfront, a Portland neighborhood that was born from scrap yard to become futuristic oasis. South Waterfront has had to fight to create its own sole and now with all the ICE protest and negative attention it is about time people just say, yeah, I live here, SO WHAT.
A cozy, cuffed beanie with quiet attitude. Soft, stretchy acrylic molds to your head and the embroidered message sits low on the cuff for a subtle, lived-in look. When you want comfort from the cold this low-profile embroidery reads like a private reminder thats confident, slightly irreverent, and easy to pair with a denim jacket, oversized coat, or your go-to weekend layers. It keeps you warm while staying understated and expressive.
Product features
– 12″ cuffed stretch for adjustable fit and extra warmth
– Durable embroidered text that won’t peel or fade
– Made from 100% turbo acrylic for soft, insulating comfort
– Hypoallergenic fabric suitable for sensitive skin
– One size fits adults; meets safety standards for metals and chemicals
Care instructions
– Use warm water and dish soap and clean spots off your hat. It’s not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.







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